![]() The letters were white, wide, and connected, with smooth transitions. The neat inscription was on a red rectangle. They first appeared in 1948 when Charles Elmer Doolin developed them. To date, 21 species are known, based on the national preferences of the countries for which these snacks are intended. He is engaged in manufacturing and selling corn and cheese chips with various flavors. In total, this brand has seven emblems.Ĭheetos is an international grocery brand owned by PepsiCo Corporation through its subsidiary Frito-Lay. Consolidated spelling first appeared in 1996, and two years later, it was finally fixed in the identity. ![]() Later, it was remade into an en dash and then disappeared altogether. There was a bold dot between the two parts of the title. The letters were cursive, calligraphic, sliding, and rounded. Each pack of corn-and-cheese appetizers was adorned with a large inscription in imitation of individual handwriting. With a commitment to innovation, fun, and flavor, Cheetos continues to be a source of joy and nostalgia for fans of all ages.Īt first, the product was called Chee-tos, which was reflected on its label. Now a global brand with billions of dollars in sales, Cheetos remains a leader in the snack industry, beloved across over 36 countries. The brand also ventured into new food categories, partnering with Kraft Foods in 2012 to release Cheetos-flavored macaroni and cheese and opening The Spotted Cheetah, a themed pop-up restaurant, in 2018.Ĭheetos has effectively used celebrity endorsements and tapped into pop culture, collaborating with rapper Bad Bunny in 2020 for a campaign. The 1990s and 2000s marked a period of flavor expansion and international growth, including the wildly popular Flamin’ Hot Cheetos launch. Over the decades, Cheetos continued to innovate, introducing lighter options like Cheetos Checkers and playful shapes like Paws. The arrival of Chester Cheetah as the brand’s mascot in 1971 further boosted its appeal. The 1960s saw the introduction of new Cheetos products like Puffs, Twists, and cheese-flavored popcorn, establishing the brand’s signature bold cheese flavor. Lay & Company in 1961 to become Frito-Lay, Inc. Initially available only in Texas as Crunchy Cheese, its quick popularity led to national distribution after Frito merged with H.W. In 1948, Charles and Elmer Doolin, founders of The Frito Company, invented Cheetos, transforming cornmeal and cheese powder into the popular snack we enjoy today. After the merger of Frito-Lay (a company of Doolin and Lay) with Pepsi-Cola, these snacks became known far beyond the North American continent. He then partnered with Herman Lay and introduced the Cheetos in 1948. ![]() The trial batch was successful and sold out quickly, but the entrepreneur did not have the necessary capacities to set up the production of goods in large volumes. ![]() More precisely, Charles Elmer Doolin experimented with a cheese-flavored corn snack in a Texas kitchen in Dallas. The history of this brand began in an ordinary home kitchen. There are 21 varieties in North America alone. Therefore, now the line includes a huge number of branded chips. Due to the vast sales region, the product has its taste in each country-original, corresponding to the cultural preferences of the population. Since then, he has begun distributing it actively in the United States and worldwide. The crunchy, flaky corn snack originated in 1948 with the invention of Charles Elmer Doolin. Cheetos is a snack brand made by PepsiCo’s Frito-Lay.
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